BPRI Group

Corporate branding

Corporate branding goes much deeper than the visual imagery and identity of a company. It encompasses the company’s long term strategy and the fit between the stated vision, values and external perceptions. A strong brand requires investment in time and effort. In a dynamic and competitive environment, brands need intelligence from research to maintain and nurture them for future success.

A strong corporate brand can add value to share prices, reduce price sensitivity and encourage increased loyalty amongst clients and employees.

Brand perceptions are formed over time through:

• Your own corporate communications
• Client brand experience
• Competitor communications
• Media coverage
• Reactions of opinion formers
• Macro market trends

Not all opinions are equal:

• Certain stakeholders exert greater reach in their ability to shape and influence the perceptions of others
• Early understanding of their views provides a proactive competitive advantage

At BPRI we specialise in tracking complex business brands, uncovering and testing the most relevant and powerful brand values and providing consultative input to positioning and re-positioning of this valuable asset.

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