BPRI Group

News Item

18 Sep 2006

The story of our branding

BPRI celebrated its 21st birthday in September 2006. Reaching 21 years of age is a reason to celebrate, but also to reflect.

What are the values of BPRI? Going forward, what messages do we want to share with our clients, our staff, our peers and the many international business people and opinion formers who participate in our research programmes?

We have a compelling service to offer to clients and as b2b specialists we want to communicate our global capabilities, our professionalism, our credibility, our intelligent insights, longevity and leadership in our field. These are the values our clients tell us are most important to them.

Our sister company, The Partners, helped us to develop a corporate identity to communicate these values. Our symbol aims to convey exactly what we strive for in every research project: filtering through information and giving our clients clear direction.

BPRI Bringing business intelligence to research

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